Why most businesses die in
Nigeria after 5years of birth, is because of deficit knowledge about
advertisement, most Small Medium Enterprise (SME) thinks that
advertising on a website or blog will bring an authomatic sales or even
cash into there bank account, but that is a lie, advertisement is to
create impression or awareness of your products/services to large amount
of audience, and the more your products/services is been shown or
displayed to them or attracts their undying attention, it will have an
aftermath-effect which is sales.
Secondly, some large scale businesses felt their products/services
is well-known and now a household name, therefore they don't need
anymore advert, even if they want to, it will be on a very big platform,
but that is another lie, Nokia dominated the mobile industry for more
than a decade, they were a household name, famous, and connecting
people, so many people has lost count, of the number of Nokia phones
they have used all their lives, but funny enough, the giant of mobile
phones has lost that glory, as they sold their product to microsoft
yesterday, sequel to the fact that they cannot stand the challenges from
Samsung and Iphone, that is the power of advertisement, as long as your
products/services are being seen virtually everyday by viewers, there
is this possibility that, this viewer will surely buy this product to
proof if what your advert is saying is true, before the end of 365days,
now imagine if viewed by 5,000 viewers a day, then there is this
possibility that 5,000 viewers will buy your products before the end of
365 days.
Thirdly,
advertisers, 'especially SMEs' don't expect to have immediate sales from
a website or blog for your advert in a month, but what is guaranteed in
a month is an undying impression from unique and targeted viewers, and
its aftermath-effect which is sales. Do you know how much money, Samsung
spends to be on Chelsea and other major football clubs jersey while
they play, these are one of the things Nokia were not doing, Samsung is
not doing it expecting the football fan to come and buy their products
after each football match, so invest in advertisement for impression on
your products and services, and the aftermath effect will follow next,
the life of every business is advertisement, invest in it.
Finally, having a facebook fan page or advertising oin facebook or
Google Adwords for your products/services is not a guarantee for sales
of your product or even impression, your products/services need to be on
a stand-alone advert banner on a blog, in the next 5 years to come,
blog advertising will be the best ways to reach people.
-Amadi Bethel
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