She's the former call girl at the centre of one of France's most high profile sex scandals involving three famous footballers.
But Zahia Dehar doesn't seem to be letting matters get her down as she turned up to her shop opening wearing a see-through dress with carefully placed applique yesterday.
Dehar, now 21, has designed a range of outrageously racy lingerie and now launches her first boutique to stock it all in.
Plush, pink and provocative, the shop is kitted out with girly props including multiple tiered wedding-style cakes, nude mannequins, chaise longues, mirrors and dressing tables.
The dream boudoir scene is where her collection of underwear will be displayed and available to purchase.
Zahia Dehar was 16 when she was paid for sex by French soccer player Franck Ribery, with fellow French national Karim Benzema also alleged to have paid for her services. While prostitution is legal in France, both parties must be over 18 years of age.
Both soccer players are accused of having slept with the French-Algerian call girl between 2008 and 2009, when she was between 16 and 17-years-old.
Four years on, the players fight to clear their names in the courtroom as Ribery claims he did not know her age and Benzema denies any relationship at all.
Zahia, though, has her sights set elsewhere.
She first showcased her talents as a designer in January 2012 when she unveiled a couture lingerie line at Paris Fashion Week in 2012.
Then, she had the support of Chanel creative head Karl Lagerfeld, who photographed Zahia for her look book.
He celebrated her status as a notorious escort, saying: 'She is very French courtesan, like Liane de Pougy or the Belle Otéro'.
Zahia brought her 'celebrated sex appeal' overseas as she launched the line in luxe Melrose boutique Decades. WWD reported that the shop's co-founder Cameron Silver called the escort-turned-designer 'fascinating'.
'She’s like a Barbara Walters special,' Silver said. 'The fashion world is so filled with outside-the-box personalities - who I think tend to be the ones that succeed the best - and I think she’s a perfect example of being outside the box but really very committed to creating this brand.'