Famous faces including Khloe Kardashian, Kelly Brook and Helen Flanagan have stripped off to raise awareness for anima charity PETA in hard-hitting adverts.
And the latest such star is TOWIE's Gemma Collins, who has gone naked in a bit to discourage people from wearing fur.
In the shot, Gemma is seen proudly displaying her curvy figure while laying on a pink satin sheet, wearing nothing but a pearl necklace alongside the caption: 'I'd rather go naked than wear fur'.
And while Gemma said she's more than proud of the finished advert, she insisted she won't be going nude for any more shoots - apart from one.
In an exclusive chat with MailOnline, Gemma said: 'I think this will be the last nude shoot I'll do, unless Playboy does a plus-size issue. Hugh Hefner needs to be aware of Gemma Collins from TOWIE.
'That's the only way I'd go naked again - for Playboy.'
Gemma added that while the decision to strip off was more than a little daunting, she is proud to have gone ahead with the shoot because she hopes it stuns people so much that they become more aware of the cruelty to animals.
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