Prior to the test-drive, the auto company had announced a 33 per cent sales increase in Nigeria, saying its sales are up 44 per centcompared to previous year.
It said 2,156 units of its brands were sold through the month of July compared to 1617 units sold during the same time period of 2012.
Ford attributed the continued sales growth to a strong dealer network and other factors.
“We are excited about the growth. We are still seeing great results from the full line of vehicle choices available in our new product lineup and a continued focus on strengtheningdealers’ parts and service departments,” said Eugene Prinsloo, senior manager, Sub Saharan Africa Ford.
The growth in sales was led by the high demand for the Ford Ranger, Explorer, Focus, Fusion and Edge. These vehicle sales account for 78 per cent of overall sales.
Ford said it organised the media test-drive programme to avail participants the opportunity of experiencing Ford products first-hand.
Ford’s extended warranty programme, tagged the “Extended Service Programme, ESP,” offers customers free after-sales service of up to 4-years or 120,000km, whichever comes first.
The programme launched in January 2012 and is available on new Ford Focus, Fusion, Taurus, Edge, Escape, Explorer or Expedition, F-Series trucks,E-Series vans.
Prinsloo reiterated that the Ford story in Nigeria is about growth, launching new products and offering new outlets for sales and service with greater parts availability.
“We’re proud to have expanded Ford’s offerings to customers through our dealers and are committed to continuously strengthening connections and communications with our consumers in Nigeria,” Prinsloo added.
Currently, Ford operates 30 Outlets, including showrooms and service centres throughout Nigeria through its dealers, Briscoe Motors and Coscharis Motors.
The automaker has continued to enjoy consistent increase in sales performance with an impressive rise in demand from Nigerian consumers.
Ford said it has improved parts availability since February 2013 by expanding service of its Middle East Parts Distribution Center (PDC) to dealers in Sub-Saharan Africa (SSA), getting parts to customers in the region more quickly than ever before.
Ford sais its goal for the facility is to help expedite the delivery of parts to dealers throughout SSA, and improve customer satisfaction in this important region where sales of Ford vehicles are on the rise.
“The PDC is capable of stocking up to 50,000 unique types of parts, or 6 million total pieces from all of Ford’s production locations around the globe,” Ford said.
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