IN an apparent way of positioning its customers better in the digital village, MTN has entered into a strategic partnership with frontline online retail store, Jumia, where customers of the online store who purchase any internet enabled phone, will gain free digital access for a period of 6 months.
General Manager, Consumer Marketing, MTN, Kola Oyeyemi who announced the partnership, noted that ‘the world has turned to one big digital village, and MTN is determined to harness the endless potentials provided by innovative technology and make this available to its Nigerian customers.
Oyeyemi said that although this partnership was unique, but it was not new for MTN which has over the years, continued to cross boundaries to provide innovative technological solutions to the needs of its subscribers.
He noted that the telecommunications sector in Nigeria has overtime evolved from
concentrating solely on voice and text messages but has also come to
incorporate data provision. “Innovations and technology has provided other means by which people stay connected. Nigeria is the largest mobile market in Africa and the tenth largest in the world. With the gradual death of the fixed-line, there’s little surprise that the mobile device has long surpassed the PC, giving an indication that Nigerians access the web through the advancement of technology.
”Accessing the internet on mobile device is now the norm. MTN has continued to lead the charge in ICT penetration and creating a whole new world experience on mobile, especially for those on the network” he added.
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